As a UX Design Intern at ByteDance, I had the opportunity to contribute to the enhancement of user engagement on TikTok's burgeoning e-commerce platform for local services. My role centered around conducting user research, improving UX through heuristic evaluation, and implementing AI-driven tools to refine the design process.
Assisted in developing an 'Experience Dictionary' project, using heuristic evaluation to pinpoint potential UX enhancements. This initiative helped streamline the design process and focus on areas with the highest impact.
Developed a Python-based Predictive Text AI model to qualitatively analyze user feedback. This tool increased the efficiency of the design feedback loop by 40%, enabling quicker and more focused design iterations.
Conducted in-depth research and usability testing to understand user needs and behaviors. My findings contributed to informed UI/UX decisions, enhancing user engagement with local services on the platform.
My intern at ByteDance was an invaluable learning experience where I not only improved my UX design skills but also understood the impact of data-driven design in a fast-paced, innovative environment. The successful implementation of the AI model and contributions to the Experience Dictionary project are testaments to the collaborative and dynamic nature of the team at ByteDance.
Due to confidentiality agreements, specific visuals and detailed project information cannot be disclosed. However, here are some generalized representations of the work I contributed to.
This experience has profoundly shaped my approach to user experience design, equipping me with a solid foundation to tackle future challenges with a user-centric, data-informed mindset. I am eager to bring this knowledge and enthusiasm to new opportunities in the UX field.
